What Are the Biggest Retailers Looking For?

I've talked at length about the appeal of the retail industry and arguably it's more appealing now in 2021 than it's ever been...

...and if you are to secure your product or your service into retail whether it's as they call it, bricks, physical buildings, or the clicks online, we appreciate that one is booming at the moment.

I've mentioned that your proposition needs to be compelling, and what are the features that would make your proposition compelling?

It's not rocket science, certainly, that the quality of your product, your service, retailers are often saying...

...they're looking for the next iPhone of the T-shirt industry...

...they're looking for the next iPhone of the baked bean tin industry...

...they're looking for that next ground-breaking product.

But it's not just the quality, is your pricing competitive?

Certainly within the stores themselves, they've only got so much space and if your particular proposition is to replace an existing supplier, how does your proposition create that compelling edge for them?

And certainly throughout 20, 25 years now, we've assisted many, many clients to cultivate their proposition to make it immeasurably compelling and whether it's Walmart or Boots or Tesco's, the strategy works and as always, we'd love to help.