How To: Know Who to Reach

We’re always talking about how important it is to reach the decision makers…

But more importantly, it’s about knowing how to reach the right decision makers that are the relevant people for your business.

 This is essential and is one of the initial features covered in The Silver Sales Bullet.

You need to identify the individual or those individuals who are going to have the most impactful influence on your future success…

…those that have the capacity to place a huge order, make a huge investment, sign a game-changing contract.

But clearly, in identifying the precise individual, that takes a bit of time and a bit of research but doing that will give you a far greater chance to succeed.

Initially, being absolutely clear about what product or service you’re providing and aiming for that right person for you, is pivotal.

It amazes me just how many Business Owners don’t get to grips with the product that they’re manufacturing or the service they’re offering.

You need to be acutely aware of this, to identify who it is at your dream client who’s going to be able to help you.

Then, you must determine how to get hold of them, which involves a lot of research.

Before making the first phone call, there’s a lot of information you need to acquire.

There are many sales ‘gurus’ who will say, “they will spend far more time preparing for a meeting or a phone call, than they do in the meeting or phone call itself”.

Doing this will give you a far greater chance of success.

From the outset in The Silver Sales Bullet teaches you the necessary procedures to follow, to be able to identify who to reach out to, and how to reach them.

But those that don’t put in the effort, won’t succeed.